In 2004, we re-branded our company to look young and dynamic and used the tag line Experience Digital Marketing. During that time, I wanted to promote the company as a developer of digital consumer experience for companies. This “experience” concept was based from the book The Experience Economy. In those days, the digital experience revolves around great web design and flash animation on the web or interactive CDs that provide video and animated product demonstrations.
These past 2 days, I was at IMMAP’s 2nd Internet and Mobile Marketing Summit. I was happy to see some old acquaintances back in iAyala/Philwap days. One of them is Nix Nolledo, the owner of Xurpas, PinoyExchange, and many other companies related to internet and mobile marketing. During his presentation, he gave an inspiring background about his company and how they expanded worldwide. He presented interesting mobile campaigns in the African region as well as an interesting application called SMS 2.0 from India.
Applications and campaigns presented in the summit just show that we shouldn’t stop innovating. Innovation is the heart of every business. Stop innovating and your business will surely fall.
Innovation is the specific instrument of entrepreneurship… the act that endows resources with a new capacity to create wealth. – Peter Drucker
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